In 2003, Snoop Dogg and Pharrell went down to Brazil to shoot the music video for their hit single “Beautiful”. While down in Brazil, Snoop discovered many things he loved about their culture, and in particular, the Caipirinha cocktail. Ever since 03, Snoop has been looking for ways to bring the Brazilian way of life around the world, especially his favorite drink Cachaca. Recently, he was introduced to Cuca Fresca, a premium Cachaca brand that is entering the US market. As a businessman and trendsetter, Snoop saw great potential in this drink industry and the opportunity to introduce Cachaca to the US and around the world.
Snoop has now partnered with Cuca Fresca to set a new trend. To raise the bar in what we drink, to step out of the comfort of the typical liquor drink. With 20 years in the game, Snoop has always stayed one step ahead, and deciding what to drink is no different. Check out the first installment in the Drink Different Video Series.
Snoop linked up with Airbnb to create his own pop-up house at the SXSW Airbnb Park in Austin. He worked with designer Emily Henderson to deck out the KitHAUS with all of his favorite things and to make it all things Snoop Dogg. On top of building his own pop-up, Snoop had to throw some west coast flavor into the park with the Respect the West Producer Showcase! Check out the introduction design meeting, the final product at SXSW & all the talented producers do their thing at the park in the videos below!
This Saturday, November 23rd, marks the 20th anniversary of the iconic “Doggystyle” album, Snoop Dogg’s first album release. This Death Row Records release is credited for being one of the most influential hip-hop albums ever released, and features Snoop’s masterful skills continuing from his contribution to Dr. Dre’s famed “The Chronic” in 1992.
In honor of this anniversary, Snoop Dogg, aka DJ Snoopadelic, has created a one-of-a-kind mixtape featuring 20 samples used in the production of “Doggystyle”. With never before heard commentary on these tracks, Snoop gives us an inside look on the making of his debut release.
Snoop has brought 4 rising stars in the hip hop game together to showcase the “Keep It Colt 45” mantra. To this crew, its not about the club, its about the crew, the crib, the kickback. Snoop shows you how to keep it real, how to Keep It Colt 45.